From their website:

The Floral City Strawberry Festival is held annually the first weekend in March in Floral Park in Floral City. The festival celebrates its tasty namesake with a full weekend of fun that has been a local tradition for generations. The 35th Annual Floral City Strawberry Festival will feature over 200 vendors, food trucks, kid zones, a beer & wine garden, non-stop live entertainment, including the Prince & Princess Strawberry Pageant and ever popular pie eating contests. Admission is $5 for adults, 12 & under are free. Free parking and shuttle buses are available at the Citrus County Auditorium at 3610 S. Florida Ave., Inverness.